Most companies that want an app have it. But having one is not the entire process. The app developer and the company behind the mobile app still need to make it work effectively.
As more people use the app, many companies focus on bells and whistles to help them stand out - rather than designing applications for optimal performance. Often an app developer is more focused on earning more from app users than getting a third party earning a sizable chunk of revenue.
Often in the middle are consumers who download and install mobile apps and then struggle with a less than pleasant user experience. They also have to tolerate tacky - and even potentially dangerous - application performance.
This is a problem for both the company and the app developer. Flashy applications only improve the user experience when the application is fully capable of doing what it needs. Making sure your application works on both ends, even for the simplest of tasks, is critical to creating a high-quality application that all parties involved in the business process find valuable.
SDK Risks
For business owners and application developers, the most important thing is that, in most cases, the functionality of the application is insufficient. Business owners must identify these shortcomings in their applications in order to provide customers with an engaging and fully functional user experience. As the usage rate of mobile applications continues to soar, the pressure continues to increase.
Hank Schless, Senior Manager of Lookout Security Solutions, said that this issue The root of this lies in the difficult dichotomy between monetizing mobile apps and creating a positive user experience. Mobile application developers are constantly under pressure to provide users with the latest attractive updates and to find ways to monetize their applications.
"Most mobile device users view advertising as intrusive and believe it reduces the overall experience Price. Compared with ads that take up most of the screen, the app can monetize the app in a less intrusive way. Developers usually integrate a suspicious ad software development kit (SDK) that can run in the background.
SDK is a set of software development tools in an installable software package.They enable developers to create custom applications that can be added or connected to another program.
The most prominent example of an intrusive advertising SDK is the added iOS app Mintegral SDK. This SDK, called Sourmint, has extensive user device visibility, can send URL requests from applications that integrate the application to a third-party server, and can allegedly report false clicks on advertisements.
"These features cause any application that uses this SDK to be classified as risky software, which means that there may be no malicious features in the application, but it may violate user privacy and privacy. Company data Use guidelines," he explained.
He warned that organizations need to have information about their mobile devices to understand whether any apps on employee devices use adventurous advertising SDKs such as Sourmint.
He said: "However, although the adware SDK may not be visually intrusive, there is a risk of hiding personal intrusive functions in the software code," he said.
When the application development team is forced to release a new version of the In the application, these SDKs may not run through proper security checks.
Misdirected Efforts
Mike Welsh, creative director of digital consulting firm Mobiquity, said that a large part of this feature problem is that developers may miss points that are important to the business behind the mobile application. This is where the silent utility theory comes in.
Occurs when, for example, the retailer behind the app lost the app developer’s Retailers don’t care about features. This may involve retail experience and the sale of your goods or services. "What they often overlook is that consumers Only use 20% of the app’s functionality. Developers will not spend any effort on the onboarding and shopping cart shopping experience,” Wales told .
Application developers are scattered in an environment of different features and functions that users do not use. Therefore, despite spending time, money, and energy on functions that will never be used and actually become a risk to the app store, the retailer’s sales efforts will fail, he explained.
"you do not" Don’t want to rate your favorite features with one star. The company is motivated to carefully consider providing users with meaningful features to achieve its silent utility," Welsh pointed out. I don’t mind hearing your ratings and reviews of my app because it’s my responsibility."
Consistency Is Essential
The challenge for retailers or website owners is to identify and resolve customer experience issues. The trick lies in research, not in data or surveys that no one completes and are self-selected anyway. Wales suggests that the solution is to conduct a real study of the behavior.
Many times, companies tend to publish their PowerPoint and spreadsheets and all other nonsense. They let this guide their behavior, and everything is centered on the inside, he added.
Retailers and app developers need to be aligned on what the app should accomplish. They all need to know the controller to own the application. The purpose of having application developers is usually to try to earn income for purchases. In this case, application developers will delete everything that hinders revenue development.
If you are a retailer that has set up digital channels, including apps, websites, retail stores, and physical locations, you need to Maintain consistency between attributes. Then, these retailers need to start making roadmap decisions around an overview of what they want to provide consumers.
Welsh believes that consistency issues are one of the main factors in e-commerce when connecting mobile applications with general operations. Consumers sit behind various devices. Each provides a different set of user experiences. The continuity of these experiences is the most important. "There must be a platform, an operating system. I am not talking about iOS or Android. I mean, these companies must have a mindset to create a platform for consumers to experience," he said.
Companies must begin to realize that they are building systems for the transactional part. Wales wants consumers to have the same experience on all devices. The user experience must be unified, whether it is connected via mobile apps, websites, or retail kiosks.